Creating cinematic interiors for Aliée
You have an artistically inspired design attitude at Powerstrip Studio. What have been some of the sparkling moments of your journey as a creative duo?
Dayna: Small moments and epic adventures, slow speed, high speed, quiet to loud, Ted and I find ourselves living many lifetimes in a year. Driven by good humor, love of culture and hard work together. There are always a few narratives simmering within us. Our experiences compel us to lift the story in hand to levels or directions we do not expect. The subtle composition of art, design, color, food, scent, landscape, sound and history create unique personal emotions for people and animals alike. As quoted by Christian Dior, “A country, a style or an epoch are interesting only for the idea behind them.” Both Ted and I are motion picture and fashion industry alumni who traveled extensively during our childhoods. We love the moments when people step into a meaningful place, stop and lose themselves for a few beats.
Ted: Well, every project has been fantastic really. Dayna and I do enjoy the mix and collaboration of other creatives who push for something new. Something unexpected. And that means lighting designers, landscape designers, architects, textile artists, painters, and ceramists. I started professionally as a fine artist, so I gravitate to people who put a lot of themselves in their work and have the drive to add to the human conversation. Art and design are never really about what is current. It is about what we are creating next and what we want to leave behind.
You have an astonishing pedigree as hotel, restaurant and spa designers... How do you create an immersive experience for guests, and that element of new luxury in all those spaces?
Ted: I believe it’s always best to take an honest look at the space from the guest’s perspective. And you do that by observing how you interact within it. What makes things a bit unexpected, inviting you to stay longer? And, as the space begins to reveal itself, will it keep your interest, so that your mood and conversation flow a bit more? It’s always a mistake to create a space without conceptually understanding its story or reason for being. It’s the thread that binds it all together. A space without this is called a “furniture store” and it doesn’t reflect a history or an owner. And there are a lot of very high-end furniture stores out there. It is always better to design with this in mind; it completes the space so much better.
As a child, I lived and traveled in many countries growing up. Our family home could trace those travels through art, furniture, music, books, and even jewelry. There was always a story behind everything, something to make you smile and keep your interest. You also mentioned “luxury” which is a tricky word. It’s not always the brightest or the biggest that I’m drawn to. It’s the care and thought put into things that make them shine. That draws your attention. That makes you want to stay.
Dayna: I find that an immersive experience comes slowly and lasts longer by designing with generosity beyond the first impression. Guests discover more surprises as they wander and live through the property. In my mind, I have a storyboard with a cinematic flow. We learned this by working with director Ridley Scott. To have your guests live in your design is immersive; it is not enough for our spaces only to be looked at without tasting. Please stay. Each visit will reveal previously undiscovered moments of calm or excitement, history, art and luxurious details.
Ted and I understand that luxury is defined by care, thought and rare materials in great lighting and most of all thoughtful kind service. I often watch our animals to educate myself on luxury. Unaware of retail, they seek the most comfortable, always choosing first the silk chair under the sun, cashmere throw, cedar scent and paté; they identify honest luxury and yes, we do give them good service. We also love collaborations with small-batch luxury purveyors of scents, robes, wellness and edible amenities. Unique moments are important to our designed spaces… subtle and selective. In the end, ideas are only ideas until the owner shares your vision and our talented teams make the ideas manifest. The design, architecture, project management, operations and construction teams that make it happen are the rock stars.